Feild note Essay Example | Topics and Well Written Essays - 1500 words

Feild note - Essay ExampleThere was also the topic of female perception, which looked into the sort of ideas that adolescent girls develop after listening to and reading various kinds of advertisements. Then there was the topic of purchasing behavior, which centered on the trend of purchases do by adolescent girls in relation to what they hear from advertisements. Fin solelyy, there was focus on the effect of the decisions that girls take after acting to various forms of victuals and nutrition advertisements. level of the true of transcription and transcription conventions (Here you should note how accurate the transcription is and what factors affected this level. You should also note your own conventions used such as using all caps for emphasis, line breaks for pauses, etc.) The transcription can be said to be highly accurate given the strategies put in place to influence the level of accuracy with the practice. In the first place, as much as the researcher made on-the field tr anscription, the interview was also tape recorded with permission. This ensured that where there were lapses with the on-the field transcription, this was made up after the researcher went home. Whiles undertaking the transcription, there were clues that were personally developed to make interpretation easier. For instance CAPS were used to depict emphasis ___________________________________________________________________________ (copy begins below) Time Transcript (Start of Interview) Interview 1 Interviewer Have you ever had the chance of buying the food and nutritional products that you consume on a day-to-day basis? Interviewee Umm, I do have a chance to buy food and nutrition products that I use on daily basis. Umm I yah I doI go to the store and when I see them there I sometimes purchase them and sometimes I do not .yeah. Interviewer What role do your parents play in the purchasing decisions that you make? Interviewee (student A) My parents play a very important role in the p urchasing decisions that I make, especially my mom. Umm. She tries to get me to be healthier. This is different to my dad, who volition umm actually get me junk food to eat. Interviewer Through which channels do you often hear active the kinds of food and nutritional products and services that you patronize? Interviewee (student A) I hear about them on TV mostly. Umm I see advertisements for healthy fruits that would be good, not just you know non healthy stuff, which is what mostly attracts me. Interviewer When you listen to food and nutritional advertisements, what are the specific things you hear about particular products that make you choose to purchase some? Interviewee (student A) The specific things I hear about the foods that I would buy like that would make me want to choose to buy it is how healthy it can be for me and if it tastes good or not. Interviewer Does the frequency at which you hear about a particular food or nutritional produc